Scanner Data Where Panel Members Are Identified by an ID

question 47

Multiple Choice

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

• A)scanner panels with cable TV
• B)volume tracking data
• C)scanner panels
• D)none of the above

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Definitions:

Distribution

The process of making a product or service available for use or consumption by a consumer or business user, using direct or indirect means, across different channels.

Transportation

The process or method by which passengers or goods are moved from one place to another.

Facility Operations

Activities related to the day-to-day running of business facilities, ensuring they are efficient, safe, and meet the needs of the operation.