The Disadvantages of Using Mall Intercept Interviews to Collect Research

question 36

Multiple Choice

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:

• A) poor response rate.
• B) potential for interviewer bias.
• C) moderate quantity of data can be collected.
• D) high cost.
• E) high social desirability.

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Definitions:

Marginal Costs

The incremental cost associated with the production of one more unit of a service or product.

ATC

Average Total Cost, the sum of all production costs divided by the quantity of output produced, representing the per-unit cost of production.

AVC

Average Variable Cost, which is the total variable costs of production divided by the quantity of output produced.

Marginal Cost

The increase in total cost that arises from producing an additional unit of a good or service.