A Comparative Scaling Technique in Which a Respondent Is Presented

question 61

Multiple Choice

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Unconditioned Reflexes

Natural, automatic responses to stimuli that occur without any prior learning or conditioning.

Conditional Stimuli

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimuli

Stimuli that naturally and automatically trigger a response without prior conditioning.

Variable-Ratio Schedule

A schedule in which reinforcement is provided after a variable number of correct responses.