A Comparative Scaling Technique in Which Respondents Are Presented with Several

question 64

Multiple Choice

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Export

The act of sending goods or services from one country to another for sale or trade.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the benefit received from the purchase.

World Price

The international market price of a good or service, influenced by global supply and demand.

Free Trade

An economic policy that allows goods and services to be bought and sold across international borders with little to no government tariffs, quotas, subsidies, or prohibitions to inhibit exchange.