Questions That Prespecify the Set of Response Alternatives and the Response

question 4

Multiple Choice

Questions that prespecify the set of response alternatives and the response format are called ________.

• A) unstructured questions
• B) structured questions
• C) open-ended questions
• D) double-barreled questions
• E) response-alternative questions

---

Definitions:

Exposure

In marketing, it refers to the degree to which a target audience sees or interacts with a brand's message or campaign across various mediums.

Intensive Distribution

A strategy designed to get products into as many outlets as possible.

Distribution Intensity

The number of supply chain members to use at each level of the supply chain.

Exclusive

Something that is limited to specific people, groups, or areas; often denotes a high level of quality or prestige.