Which of the Following Are Advantages to Publishing Marketing Research

question 69

Multiple Choice

Which of the following are advantages to publishing marketing research reports on the Web?

• A) These reports can include all kinds of multimedia presentations.
• B) The dissemination is immediate.
• C) Reports can be searched electronically to identify materials of interest.
• D) A and C only
• E) A, B, and C

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Definitions:

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Targeting

The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.

Marketing Planning Process

A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.