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List Some of the Ethical Issues Faced by the Researcher

question 64

Essay

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.


Definitions:

Salivary Glands

Exocrine glands located in the mouth that secrete saliva, aiding in digestion and oral hygiene.

Absorb Nutrients

The process by which organisms take up and assimilate nutrients from food into their body for growth, energy, and maintenance.

Planning Horizon

A Planning Horizon is the future time period over which forecasts, plans, or projections are made, affecting decision-making processes in business or personal contexts.

Aggregate Planning

A marketing activity that aims to balance supply and demand in the long-term, integrating major functions like sales, manufacturing, and finance.

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