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Large international firms are better able to exploit product differentiation than are their local competitors.
Local College
A post-secondary institution usually offering a range of degrees and certificates primarily serving students in its surrounding geographical area.
Established Customer Base
A group of loyal customers a business has successfully developed over time, which forms the core of its regular buyers or clients.
Previous Management
Refers to the former team or individual(s) responsible for overseeing and directing the operations and strategic decisions of an organization.
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The general perception that the public or target audience has of a brand, company, or individual.
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