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The authors describe the multinational phase of globalization for a firm as one characterized by the:
Social Institutions
The organized and established structures in society that dictate patterns of behavior, relationships, and cultural norms.
Organic Solidarity
Unity based on role differentiation, not similarity.
Role Differentiation
The process by which members of a society or group develop specialized functions, responsibilities, or social statuses.
Collective Consciousness
The set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society.
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