Which Activity of the Value Chain Includes Inducing a Customer

question 81

Multiple Choice

Which activity of the value chain includes inducing a customer to purchase a product?

• A) inbound logistics
• B) operations/manufacturing
• C) outbound logistics
• D) sales and marketing

---

Definitions:

Vertical Summation

A method used in economics to aggregate individual demand curves to find total market demand for a good.

Private Good

A product or service that is excludable and rival in consumption, meaning its use by one individual prevents its use by another.

Public Good

Refers to commodities or services that provide benefits to all members of society and whose use by one individual does not diminish the availability to others.

Public Good

Goods that once provided to one consumer, can be accessed by others without additional costs, benefiting the entire community.