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Salesforce.com charges customers for their services using a pay-as-you-go plan.
Ideological Frames
Conceptual structures that shape the way information is interpreted and understood, often in line with specific political, cultural, or social ideologies.
Positioning Research
The systematic study aimed at understanding where a product, service, or brand stands relative to its competition in the minds of the consumers.
Unique Selling Points
Distinctive features or benefits that set a product, service, or brand apart from its competitors.
User Frame
The perspective or lens through which a user views and interprets a product, service, or experience, influenced by individual preferences and backgrounds.
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