Restaurants Promote Their Cuisines by Sending Pop-Up Messages to Consumers

question 21

Multiple Choice

Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity.This is an example of ________.

• A) search-based marketing
• B) internal advertising
• C) search advertising
• D) location-based marketing

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Definitions:

Free Trade

Worldwide trading conducted without interference through tariffs, quotas, or restrictions, following its inherent course.

Accounting Profits

The net income of a company calculated by subtracting total expenses from total revenues, following accounting rules.

Natural Monopoly

A market condition where due to high fixed costs or unique resources, a single firm can supply a product or service at a lower cost than any potential competitor, thus dominating the market.