Which of the Following Is an Efficiency Objective of the Social

question 87

Multiple Choice

Which of the following is an efficiency objective of the social media process?

• A) to provide users with a sense of belongingness
• B) to operate within time and cost constraints
• C) to increase the market share of the social media provider
• D) to generate loyalty and brand authority

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Definitions:

Payback Period

The duration required for an investment to generate cash flows sufficient to recover its initial cost.

AAR

Average Annual Return, which measures the average return generated by an investment per year over a specified period.

NPV

Net Present Value; a method used in capital budgeting to evaluate the profitability of an investment, calculating the difference between the present value of cash inflows and outflows.

Discounted Payback Period

The time it takes for an investment to generate cash flows to recover its initial cost, accounting for the time value of money.