Restaurants Promote Their Cuisines by Sending Pop-Up Messages to Consumers

question 21

Multiple Choice

Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity.This is an example of ________.

• A) search-based marketing
• B) internal advertising
• C) search advertising
• D) location-based marketing

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Definitions:

Visibility

Refers to the extent to which a company's actions or a system's operations are accessible and understandable by relevant stakeholders.

Workgroup

A group of individuals working together on a common task or project, often with shared computing resources.

Collaboration

The act of working with someone to produce or create something, often seen in business, research, and development environments where teamwork is essential for innovation.

Asynchronous

Referring to processes that do not occur at the same time or are not coordinated in time, allowing interactions or communications to occur without the need for simultaneous participation.