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What is location-based marketing?
Present Value
The value today of a sum of money or cash flows expected in the future, discounted by a specific rate of return.
Interest Rate
The percentage charged on a loan or paid on deposits over a specific period of time, reflecting the cost of borrowing or the return on savings.
Consumes
The act of using up a resource or goods in the process of satisfying human needs or wants.
Utility Function
A utility function is a mathematical representation that assigns a level of utility or satisfaction to combinations of goods and services consumed.
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