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What is an ethnographic interview? Discuss the different types of interviews that anthropologists use and the kinds of data that they collect through interviews.
Market Segment
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
Attractive Opportunity
A business or investment prospect that is both appealing and likely to yield positive outcomes or profits.
Sales
The process of selling goods or services to customers in exchange for money or other valuable considerations.
Behavioral Segmentation
The division of a market into groups based on consumer behaviors, such as purchasing habits or product usage.
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