Examlex
All of the following concepts were either founded or developed by Franz Boas in his fieldwork and analysis of human cultures except:
Niche Media
Channels that are focused and generally used to reach narrow segments, often with unique demographic characteristics or interests.
Mass Media
Diverse media technologies that reach a large audience via mass communication, including broadcasting, publishing, and the internet.
Direct Mail
A marketing strategy that involves sending promotional materials or products directly to potential customers through the mail.
Fast Food
Quick-service restaurants that serve fast, convenient food which is typically high in calories and prepared in bulk ahead of time.
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