Examlex
In the mid-1960s the U.S.army and Department of Defense attempted to enlist anthropologists to serve as consultants in the development of American foreign policy goals.This project was named:
Persuasive Argument
A statement or series of statements aimed at convincing others to accept a certain viewpoint or take a particular action.
Attractiveness
A feature or combination of features that pleases the aesthetic senses, especially the sight, or appeals to other social or biological senses.
Speaker
An individual who expresses thoughts, feelings, or information verbally to others.
Elaboration Likelihood Model
A theory of persuasion which proposes that persuasive messages can influence attitudes by two different routes: central or peripheral.
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