In Their Recent Book,Creating Breakthrough Products,Jonathan Cagan and Craig M

question 13

Multiple Choice

In their recent book,Creating Breakthrough Products,Jonathan Cagan and Craig M.Vogel have coined the term _____________ to refer to vital services that anthropologists can offer to business as a result of their skills and insights.

• A)business ethnography
• B)new product ethnography
• C)capitalist ethnography
• D)product ethnology
• E)work anthropology

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Definitions:

Market Return

The total return on investment in the stock market, including both capital gains and dividends.

Risk Free Rate

An interest rate at which an investor expects to earn on an investment with zero risk.

Expected Constant Growth Rate

The steady rate at which a company’s dividends or earnings are anticipated to grow indefinitely.

Intrinsic Value

An estimate of the true value of an asset, including tangibles and intangibles, based on an underlying perception of its true value including all aspects of the business, in terms of both tangible and intangible factors.