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Your chapter presents the case of the multinational corporation Nike.What happened? How would you respond as a consumer if you found out that one of your favorite material items was produced under horrific working conditions? Do you believe this is an ethical issue for nation-states,or should this be handled by the consumer?
Market Return
The total return of the entire stock market or a specific market segment, encompassing capital gains and dividends over a specified period.
Systematic Risk
The risk inherent to the entire market or a segment thereof, also known as market risk, which cannot be eliminated through diversification.
Stock Market
A public market for buying, selling, and trading stocks (shares) of publicly-held companies.
Alpha
A measure of the excess return of an investment relative to the return of a benchmark index.
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