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Individual borrowers - whether they be governments or companies - possess their own individual credit rating, the market's assessment of their ability to repay debt in a timely manner. These credit assessments influence all the following EXCEPT:
Marketing Costs
Expenses related to promoting and selling a product or service, including advertising, market research, and distribution.
Unit Sales Price
The cost at which individual units of a product are sold to consumers or retailers.
Average Revenue
Average revenue is the amount of money that a company receives per unit of goods or services sold, calculated by dividing total revenue by the number of units sold.
Percentage of Sales Budgeting
A method of budgeting marketing expenditures based on a fixed percentage of past or forecasted sales.
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