A Dog Can Be Trained to Salivate When a Bell

question 45

Multiple Choice

A dog can be trained to salivate when a bell is sounded by

• A)having a bell in the room where the animal is fed.
• B)pairing the sound of the bell with the delivery of food.
• C)praising the dog after it is fed.
• D)none of these

Distinguish between brand repositioning and brand dilution.

Understand the strategic decisions involving product mix adjustments by universities and businesses.

Explain the impact of licensing agreements on brand and product marketing.

Differentiate primary and secondary packaging and its implications for brand visibility and product protection.

---

Definitions:

Derived Demand

Demand for a good or service that arises from the demand for another good or service, for example, the demand for steel resulting from the demand for cars.

Industrial Products

Goods used in the production of other goods or services, maintenance of establishments, or for resale to other businesses, not typically purchased by consumers for personal use.

Consumer Services

Services designed to meet the needs and expectations of consumers, encompassing a wide range of industries including retail, healthcare, and financial services.

Derived Demand

Demand for a good or service that arises from the demand for another good or service, for example, the demand for steel being derived from the demand for automobiles.