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While Sitting in Her Jeep at a Red Traffic Light

question 101

Multiple Choice

While sitting in her Jeep at a red traffic light, Lauren heard a loud screech. One second later, a cab smashed into the back of her Jeep. Now when she hears a screeching sound, she feels anxious. In this example, the screech became an effective __________, and her anxiety in response to the sound became the __________.


Definitions:

Description

A detailed account or explanation that outlines the characteristics, features, or particulars of an object, situation, or subject.

Dual Distribution

The process of a product being distributed through two different channels within the same market, often used to reach different customer segments.

Strategic Channel Alliance

A collaboration between businesses to optimize the distribution and sales channel without merging their operations, enhancing reach and efficiency.

Similarity

The degree to which two or more objects share common traits or characteristics.

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