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A Canadian subsidiary of a U.S. parent firm is instructed to bill an export to the parent in U.S. dollars. The Canadian subsidiary records the accounts receivable in Canadian dollars and notes a profit on the sale of goods. Later, when the U.S. parent pays the subsidiary the contracted U.S. dollar amount, the Canadian dollar has appreciated 10% against the U.S. dollar. In this example, the Canadian subsidiary will record a:
Brand Extension
Brand extension involves using an existing brand name on a new product category, levering brand equity to enter new markets or sectors.
Sugar-Free Drink
A beverage that does not contain sugar, often sweetened with artificial sweeteners or natural alternatives.
Product Line Extension
The addition of new products to an existing product line to attract new customers or to capitalize on existing brand loyalty within the market.
Product Life Cycle
The stages a product goes through from development and introduction to the market, through growth and maturity, and eventually decline.
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