Examlex
Level II ADRs must meet:
Product Line
A group of related products under a single brand sold by the same company, catering to a particular segment of the market.
Distribution Strategy
Deals with the marketing activities and institutions involved in getting the right good or service to the company’s customers.
Specialty Products
High-value goods or services that are distinctive in some way and are often sought after by consumers willing to make an extra effort to obtain them.
Convenience Products
Goods or services that are easy to obtain and meet the immediate needs of consumers.
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