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In Simons & Chabris' (1999) study, most people noticed the gorilla walk across the scene.
Standard Cost System
An accounting method that uses standard costs for direct materials, labor, and overhead to assess performance and control costs.
Price Variance
The difference between the actual price paid for a good or service and its expected price, often analyzed in budgeting and cost management.
Labor Efficiency Variance
The difference between the actual hours worked and the standard hours expected for the actual production level, multiplied by the standard labor rate.
Direct Materials
The raw materials that are directly traceable to a finished product and are an integral part of the finished product.
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