Discuss the Stroop Effect

question 9

Essay

Discuss the Stroop Effect. How does this relate to our everyday attentional processing? Propose a variation of the Stroop Effect, and discuss how you would carry out an experiment to test it.

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Definitions:

Social Commerce

A subset of e-commerce involving social media and user contributions to assist in online buying and selling of products and services.

Social Interactions

The process by which individuals act and react in relation to others within the social structure.

Social Skippers

Individuals who actively avoid social media advertisements or content by using ad blockers or skipping ads.

Connect

A process or action that establishes communication or interaction between two or more points, entities, or individuals.