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Mary participates in a study where she is asked to read the following words: "frigid, chilly, winter, freeze, shiver, frost, air, wet" - and she is asked to write down all of the words she remembers. She includes "snow" in the list of words she remembers, even though "snow" wasn't on the list. This is an example of _____.
Internal and External
Refers to factors or influences within an organization (internal) and outside influences affecting an organization (external).
Unsatisfied Need
A consumer demand or desire that has not been fulfilled by existing products or services in the market.
Functional Needs
The specific requirements that consumers are looking to fulfill with a product or service.
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
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