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A/An ________ would be an example of an owner-specific advantage for an MNE.
Extreme Sports Themes
The incorporation of extreme sports elements into various contexts, like marketing, to appeal to audiences interested in high-risk activities.
Positioning Statement
A brief description of a product or service and its value proposition, targeted to a specific audience to differentiate it from competitors.
Product Category
A classification of products or services grouped together because of similarities in functionality or customer use.
Positioning Statement
A brief description of how a product or brand fills a particular consumer need in a way that its competitors do not.
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