Examlex
A "hearts and minds" strategy is
Reciprocal Liking
The phenomena where people tend to like others who like them in return.
Primacy Effect
The cognitive phenomenon where individuals are more likely to remember and give more weight to information that is presented first in a series.
Matching Hypothesis
The notion that people tend to have lovers or spouses who are similar to themselves in physical attractiveness and other assets.
Conformity
is the act of matching attitudes, beliefs, and behaviors to group norms, policies, or societal expectations.
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