Which of the Following Are Characteristics of MNEs That Have

question 24

Multiple Choice

Which of the following are characteristics of MNEs that have successfully invested abroad?

• A) economies of scale and scope
• B) superior technology with heavy emphasis on research
• C) demonstrated competitive advantage in their home markets
• D) all of the above

---

Definitions:

Retailer's Advertising

Marketing efforts carried out by retailers to promote their products, services, and brand to potential customers.

Local Advertising

Promotion and marketing efforts targeted at the audience within a specific geographic location.

Manufacturer's Products

Items produced by companies specializing in the fabrication and production of goods for sale in markets.

Product Placement

The practice of subtly incorporating branded products into media content as a form of advertisement.