Examlex
The primary objective of multinational tax planning is to minimize the firm's worldwide tax burden.
Global Development
The process of improving the economic, political, and social well-being of people worldwide, often focusing on reducing global inequalities.
Service Branding
The process of creating a unique identity and image for a service, differentiating it from competitors and embedding it in the minds of consumers.
Ethnocentricity
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a dismissive or derogatory view towards other cultures.
Reverse Marketing
A strategy where the consumers' needs drive the marketing process, and companies aim to satisfy those needs rather than pushing products.
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