Examlex
Allocative efficiency exists when net benefit is as large as possible.
Potential Customer's Needs
Represents the specific requirements or preferences of potential buyers that businesses aim to meet with their products or services.
Product Knowledge
The understanding of a product's features, benefits, applications, and uses, which is crucial for effective sales and marketing efforts.
Exploratory Research
A type of marketing research that seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior.
Secondary Data
Information collected for alternative purposes prior to the study.
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