The Rate of Return Is Defined As

question 53

Multiple Choice

The rate of return is defined as:

• A) the discount rate that makes present value of costs equal to present value of benefits.
• B) the discount rate that makes the present value of net benefits greater than 1.
• C) the discount rate that makes present value of benefits greater than the present value of costs.
• D) the discount rate that makes the present value of net benefits less than 1.

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Definitions:

Ultimate Goal

The final aim or objective intended to be achieved in any given project or strategy.

Sales Promotions

Short-term incentives or events designed to increase interest, enhance product demand, or stimulate sales of a product or service.

Imc Channel

The use of various promotional tools in a coordinated manner to reinforce the marketing message in integrated marketing communications.

Coupons Rebates

Incentives offered to consumers as a form of discount on goods or services, where coupons provide immediate reductions and rebates require submission for a refund post-purchase.