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List the factors change demand and shift the demand curve. Tell what happens to demand and the demand curve when there is an increase in the factor.
Risk
The exposure to the chance of loss or damage, often quantified in terms of probability and impact.
Licensing
Granting of permission by the owner of a product, service, or intellectual property to another party to use it under defined conditions.
Direct Investment
A form of investment where individuals or companies purchase a direct interest in a foreign firm or undertake a new venture in another country.
Potential Profits
The anticipated earnings that a business or investment may generate in the future.
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