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When the output gap is positive, it represents ________ gap, and when it is negative, it represents ________ gap.
Strategic Business Units
Distinct parts of a company that operate as separate entities, each with its own mission, strategy, and competitors.
Marketing Dashboard
A visual display of important marketing metrics and information to help managers make informed decisions and track performance in real-time.
Marketing Objective
A specific goal that a company aims to achieve through its marketing efforts, such as increasing sales, brand recognition, or market share.
Marketing Plan
A strategic roadmap businesses use to organize, execute, and track their marketing strategy over a set period of time.
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