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If there is a positive relationship between two variables,
Environmental Scans
The process of gathering, analyzing, and dispending information for strategic purposes from the external and internal environments of an organization.
Cause Marketing
A partnership between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.
Societal Responsibility
The obligation of an organization to act in ways that benefit society at large, beyond its own interests.
Stakeholder Responsibility
The obligation of organizations to act in ways that recognize and address the impacts of their decisions and activities on all stakeholders, including employees, customers, communities, and shareholders.
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