Pizza Hut Lowers the Price of Its Pizza

question 65

Multiple Choice

Pizza Hut lowers the price of its pizza.The price elasticity of demand for Pizza Hut pizza equals 0.3.What happens to the Pizza Hut's total revenue?

• A) nothing
• B) It increases.
• C) It decreases.
• D) It becomes negative.
• E) It might change, but more information is needed to determine if it increases, decreases, or does not change.

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Definitions:

ATP

Involved in metabolic processes, ATP (adenosine triphosphate) is the key energy transporter in cells.

Ingestion

The method by which food, liquids, or other substances are introduced into the body through swallowing or absorption.

Active Transport

A cellular process that requires energy to move substances across cell membranes against a concentration gradient.

Concentration Gradient

The gradual difference in the concentration of solutes in a solution between two regions. In biology, it often refers to differences across a membrane.