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A example of a good with external benefits is
Brand Managers
Individuals responsible for developing and implementing strategies to increase the value and performance of a specific brand, product, or product line.
Sales Promotion
A strategy to increase interest in, or demand for, a product or service, often through discounts or special offers.
Public Relations
Refers to the professional maintenance of a favorable public image by a company or other organization or a famous person.
Public Relations
The process of handling and distributing information from an organization to the public in order to shape their perception.
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