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Technology reduces the average cost of production, so in the long run i. perfectly competitive firms produce at a lower average cost.
Ii. the market price of the good falls.
Iii. firms with older plants either exit the market or adopt the new technology.
Fixed Costs
Expenses that do not change with the level of production or sales activity, such as rent, salaries, and insurance premiums.
Contribution Margin
The amount by which sales revenue exceeds variable costs of goods sold, indicating how much revenue contributes towards covering fixed costs and generating profit.
Variable Costs
Expenses that change in proportion to the level of production or sales activity, such as raw materials and direct labor.
Break-even Sales
The amount of revenue needed to cover total costs, resulting in neither profit nor loss.
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