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Total expenditure equals
Product
Anything provided to a market to fulfill a desire or requirement, encompassing tangible products, services, experiences, occasions, individuals, locations, real estate, entities, data, and concepts.
Existing Product
A good or service that is currently available in the market and has been introduced to consumers previously.
New Buy
A purchasing situation where a buyer is acquiring a product or service for the first time, requiring significant research and decision-making.
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