Examlex
The level of real GDP that the economy produces at full employment is called
Positioning Strategy
A marketing approach aiming to create a distinct brand identity and value proposition in the consumer's mind.
Evoked Set
a set of particular brands or products a consumer considers during the decision-making process.
Inept Set
A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.
Inert Set
A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.
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