Examlex
Which of the following is not a key goal (from the manufacturer's perspective) of a trade promotion?
Satisfaction
The feeling of pleasure or fulfillment arising from achieving or obtaining what was desired or expected.
Status Quo Bias
Status quo bias is the tendency to prefer things to remain the same or to prefer options that are perceived as the current or default state.
Certainty Effect
The tendency for people to favor options that are certain over those that are probable, even when the probable options may result in a better outcome.
Risk Aversion
Risk Aversion is the tendency to avoid or minimize risks, reflecting a preference for certainty or safer options when making decisions under conditions of uncertainty.
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