Which of the Following Is a Possible Response That a Retailer

question 3

Multiple Choice

Which of the following is a possible response that a retailer could make to a trade promotion?

• A) Pass through some or all of the promotion to customers to spur sales.
• B) Pass through very little of the promotion to customers but purchase in greater quantity during the promotion period to exploit the temporary reduction in price.
• C) Shift inventory from the retailer to the customer.
• D) A and B only

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Definitions:

Task Force

A temporary group of employees responsible for bringing about a particular change.

Group Of Employees

A collective of individuals who work together in the same organization and contribute towards achieving the organization's goals and objectives.

Project Teams

Group similar to task forces that normally run their operation and have total control of a specific work project.