When the Retailer Decides to Pass Through Very Little of the Promotion

question 61

Multiple Choice

When the retailer decides to pass through very little of the promotion to customers but purchase in greater quantity during the promotion period to exploit the temporary reduction in price,the result is

• A) a lowering of the price of the product for the end customer.
• B) increased purchases and thus increased sales for the entire supply chain.
• C) an increase in the amount of inventory held at the retailer.
• D) all of the above

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Definitions:

Transtheoretical Model

A theory of behavior change that outlines five stages individuals go through when changing their habits or overcoming addictive behaviors.

Behavior Change

The process by which individuals modify their actions, attitudes, or behaviors, often in response to external influences or internal decisions.

Model Stages

A structured phase or step within a theoretical framework or process model, often describing progression or development in psychological, social, or health-related contexts.

Health Promotion

The process of enabling people to increase control over and to improve their health through various interventions and strategies.