The Textbook Defines Three Macro Supply Chain Processes

question 41

Multiple Choice

The textbook defines three macro supply chain processes.Which of the following is not one of these?

• A) Customer relationship management
• B) External supply chain management
• C) Internal supply chain management
• D) Supplier relationship management

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Definitions:

Market Opportunity

The degree of customer or market demand for a specific product application.

Identifying Market Opportunity

Identifying market opportunity involves analyzing market trends, needs, and gaps to find untapped areas where a new product or service could be successfully introduced.

Market Opportunity

The potential for a company to increase sales and achieve a sustainable competitive advantage by identifying and serving new markets or segments.

Customer Demand

refers to the desire and willingness of consumers to purchase goods or services at a particular price.