A Company's Competitive Strategy

question 30

Multiple Choice

A company's competitive strategy

• A) defines the set of customer needs that it seeks to satisfy through its products and services.
• B) specifies the portfolio of new products that it will try to develop.
• C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
• D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
• E) determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.