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The decision with the highest NPV (net present value) will provide a supply chain with
Sales Message
Advertising or promotional content designed to influence the buying behavior of potential customers towards a product or service.
Sensational Words
Words designed to evoke strong feelings or emotions, often used to attract attention or to exaggerate.
Single Appeal
An advertising or persuasive strategy focusing on one key message or benefit to influence the audience.
Product's Audience
Refers to a specific group of people a product is designed and marketed for.
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