Successful Product Differentiation Requires Which of the Following

question 139

Multiple Choice

Successful product differentiation requires which of the following?

• A)Differences must be real rather than merely perceived.
• B)The product has both higher quality and lower cost than those of the competition.
• C)The product not only must be different from those of competitors, it also must be better.
• D)Marketers put most of their efforts into developing an appropriate brand name.

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Definitions:

Fund-raising Process

The systematic approach to soliciting and gathering voluntary contributions of money or resources.

Nonprofit Organization

An organization that operates for a public or social benefit, rather than to generate profit for owners or shareholders.

Sources of Gifts

Various origins from which donations or gifts can come, including individuals, corporations, foundations, and government entities.

Fund-raising

The act of collecting financial contributions from individuals, organizations, or governments to support nonprofit organizations, campaigns, or projects.