Filbertina,a Company That Markets Nuts and Other Healthy Snack Foods,has

question 152

Multiple Choice

Filbertina,a company that markets nuts and other healthy snack foods,has always tried to project an upscale image.However,the company has decided to develop another product line of less expensive snacks.Marketing manager Joseph Hampton generally supports the strategy but is concerned about how the new line will impact sales of the company's current brand.Joseph appears to be concerned about the possibility of which of the following?

• A)brand confusion
• B)market diffusion
• C)cannibalization
• D)brand dispersion

---

Definitions:

Listening

The act of attentively receiving information through hearing and understanding what is being communicated.

Customer Complaints

Expressions of dissatisfaction or reports of failure in a product or service from customers to the provider.

Unreasonable Customers

Customers who have impractical or excessive demands or complaints, often difficult to satisfy.

Angry Customers

Individuals who express dissatisfaction or frustration towards a service or product, often seeking resolution or compensation.